NXP Semiconductors brings together bright minds to create breakthrough technologies that make the connected world better, safer and more secure. As a world leader in secure connectivity solutions for embedded applications, NXP is pushing boundaries in the automotive, industrial & IoT, mobile, and communication infrastructure markets while delivering solutions that advance a more sustainable future. Plug and Play will connect NXP with startups to address industry-wide challenges that require collaboration to find viable and long-lasting solutions. “One company can only do so much working in isolation, there are enormous possibilities that are not yet fully exploited today. Joining STARTUP AUTOBAHN, powered by Plug and Play, NXP helps drive technologies of the future,” said Lars Reger, Executive Vice President and Chief Technology Officer at NXP Semiconductors. “By working collaboratively, we can expand our innovation horizon to create a world that anticipates and automates. For startups, agility is key and bringing them to market faster to boost their solutions and innovative concepts.