Roundtable Session: Interior of the Future - Design & Function

hosted by Motherson

This session will not be broadcasted live and can only be accessed by in-person attendees.


A glimpse on what to expect.



Everything about when to join and leave. All timings in Europe/Berlin time.


2:00 PM UTC



2:45 PM UTC


In case you‘d like to know where the magic is going to happen.


Partner companies involved

The head(s) behind this session



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Join this session now

This session will not be broadcasted and can only be accessed by in-person attendees.

Although the information below has been curated with the utmost attention to every detail, the STARTUP AUTOBAHN team cannot guarantee for its flawlesness.

If you would like to report mistakes or request changes please reach out to


An overview of content and participating host/speakers.

**Apply for your spot **(only if you already have a ticket for EXPO2023):

Agenda & Topics

All times CET, Berlin/Germany

  • Format: 45 minute session with a topic intro and roundtable discussion
  • Location: Matchmaking Area, indoor at EXPO location Wagenhallen

Key Topics

  1. Challenges and opportunities in the design of the cabin of the future
  2. Impact of different scenarios including VaaS, TVs and shared mobility
  3. Prioritization of functions for implementation

Target Group Insights from diverse participants are appreciated to fuel the discussion, with a focus on Management, product design and R&D experts 

Topic Description We want to bring together the innovation ecosystem of STARTUP AUTOBAHN around the topic of Interior Design.

At this roundtable, our corporate partner Motherson will explore the challenges and opportunities in shaping the cabins of tomorrow. As automotive technology evolves, the focus is shifting from the engine and exterior to the interior and Human-Machine Interface (HMI). This roundtable aims to shed light on various aspects of future cabin design, with a particular emphasis on the HMI, product design, and the impact of emerging trends such as Vehicle as a Service (VaaS), Electric Vehicles (EVs), and shared mobility.

The discussion will also focus on identifying and prioritizing functions for implementation in future interior designs, in order to enable personalization and individual comfort to coexist. 


In case of questions please do not hesitate to get in touch with us.

Jacqueline Pöppe

Partner Success Manager

Plug and Play Tech Center


Get your tickets for our upcoming events

Did you enjoy your attendance at EXPO2023 and would love to take more chances to get involved with the ecosystem? Or did you miss out on our most recent EXPO and are eager to prevent yourself from making the same mistake again? Apply now for one of the upcoming STARTUP AUTOBAHN events throughout the year or a chance to attend our EXPO in spring/summer 2024 as we bring together innovators from around the world, showcasing new technologies and party another round of successful STARTUP AUTOBAHN startups.

STARTUP AUTOBAHN powered by Plug and Play is an open innovation platform that provides an interface between innovative tech companies and industry-leading corporations.

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