**Apply for your spot **(only if you already have a ticket for EXPO2023): https://pnpgermany.typeform.com/to/iiuMjVOv

• Format: 45 minute session with a topic intro and roundtable discussion
• Location: Matchmaking Area, indoor at EXPO location Wagenhallen

Key Topics

1. Challenges and opportunities in the design of the cabin of the future
2. Impact of different scenarios including VaaS, TVs and shared mobility
3. Prioritization of functions for implementation

Target Group Insights from diverse participants are appreciated to fuel the discussion, with a focus on Management, product design and R&D experts 

Topic Description We want to bring together the innovation ecosystem of STARTUP AUTOBAHN around the topic of Interior Design.

At this roundtable, our corporate partner Motherson will explore the challenges and opportunities in shaping the cabins of tomorrow. As automotive technology evolves, the focus is shifting from the engine and exterior to the interior and Human-Machine Interface (HMI). This roundtable aims to shed light on various aspects of future cabin design, with a particular emphasis on the HMI, product design, and the impact of emerging trends such as Vehicle as a Service (VaaS), Electric Vehicles (EVs), and shared mobility.

The discussion will also focus on identifying and prioritizing functions for implementation in future interior designs, in order to enable personalization and individual comfort to coexist.