Pilot Insights: Interior Concepts of the Future

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This session will not be broadcasted live and can only be accessed by in-person attendees.


A glimpse on what to expect.



Everything about when to join and leave. All timings in Europe/Berlin time.


3:25 PM UTC



3:55 PM UTC


In case you‘d like to know where the magic is going to happen.

Outdoor Stage

Partner companies involved

The head(s) behind this session


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This session will not be broadcasted and can only be accessed by in-person attendees.

Although the information below has been curated with the utmost attention to every detail, the STARTUP AUTOBAHN team cannot guarantee for its flawlesness.

If you would like to report mistakes or request changes please reach out to marketing-ger@pnptc.com.


An overview of content and participating host/speakers.

Join our stage in the outdoor area to get exclusive insights on the results of the collaborations between our corporate partners and our 35+ program startups – from pilot to implementation.

Agenda & Topics

All times CET, Berlin/Germany

  1. Smart Audio x Hyundai: Voice will be a critical component of the automotive industry's future
  2. 4screen x Mercedes-Benz: How Mercedes-Benz and 4.screen jointly revolutionized driver-brand interaction and launched an automotive product within just 365 days
  3. Smart-İX x NEVA-XR x TOGG
  4. BeonD x STMicroelectronics: STMicroelectronics and BeonD design a more comfortable driving experience – A smart seating solution powered by Sabelt and STMicroelectronics' AutoDevKit

Project Teaser

This session is associated with a pilot project that has been developed throughout our most recent STARTUP AUTOBAHN program. The comprehensive overview of this collaboration can be found below.

A new way for busi- nesses to interact with Mercedes-Benz drivers

Direct communication channels between businesses and drivers, as well as related digital business models are valuable add-ons to contribute to an enhanced in-car experience for vehicle drivers. In-car screens that include interactive platforms have the potential to improve the user-experience of in-car infotainment and navigation systems. By introducing services such as enriched details about business offers or special tailored details for Mercedes-Benz’s customer base, they could also contribute to a unique driver experience. 

Project Teasers can be accessed and downloaded on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:





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Hosts of this session

Speakers of this session

Get your tickets for our upcoming events

Did you enjoy your attendance at EXPO2023 and would love to take more chances to get involved with the ecosystem? Or did you miss out on our most recent EXPO and are eager to prevent yourself from making the same mistake again? Apply now for one of the upcoming STARTUP AUTOBAHN events throughout the year or a chance to attend our EXPO in spring/summer 2024 as we bring together innovators from around the world, showcasing new technologies and party another round of successful STARTUP AUTOBAHN startups.

STARTUP AUTOBAHN powered by Plug and Play is an open innovation platform that provides an interface between innovative tech companies and industry-leading corporations.

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